Read the Story Behind these successful businesses, our happy customers, and be inspired to grow your own business too.
- Mitz Cassava Cake and Buko Pie: The Best in Los Baños, Laguna
Often regarded as the best in the Philippines, Los Baños, Laguna’s buko pie is famous for its creamy, delicious texture. But where can you find the best buko pie in Laguna? Enter Mitz Buko Pie. As one of the oldest bakeshops in Los Baños, Laguna, Mitz Bakeshop is also well known for its cassava cake… Read more: Mitz Cassava Cake and Buko Pie: The Best in Los Baños, Laguna - Rose Bakeshop: Born Out of 150 Pesos
[Audible Article] Ms. Rosalina Go, founder and owner of Rose Bakeshop, faced the biggest challenge of her life when she only had 150 pesos left in her pocket. As an ordinary person would, she worried whether she would make it or not. Determined to pursue her passion, Ms. Rose left Cebu City and moved to… Read more: Rose Bakeshop: Born Out of 150 Pesos - Taza Mia Coffee: The Philippines’ Beloved Brand’s Success[Audible Article] Turning his dream into a reality, Mr. Rodel G. Lacorte strived hard to reach the success of Taza Mia Coffee today. From 2009 to 2010, Mr. Lacorte, also called Sir RGL by his peers and employees, first conceptualized his dream coffee business. In April 2011, the pilot branch of Taza Mia Coffee was… Read more: Taza Mia Coffee: The Philippines’ Beloved Brand’s Success
- Pasuquin Bakery: The North’s Pride for Decades[Audible Article] Up north Ilocos Norte, less than an hour’s drive from Laoag City lies Pasuquin. It’s known for its fine and sandy beaches and a well-known bakery. But what others are not familiar with, is that this place is also home to the famous maker of delicious Biscocho. It’s basically the Pride of the… Read more: Pasuquin Bakery: The North’s Pride for Decades
- Funnside Ningnangan History Highlights Hope and Perseverance[Audible Article] Former Sto. Tomas, Pampanga Mayor Joselito Naguit and businesswoman Mrs. Librada Manlapaz’ journey is an inspiring rags-to-riches story. Known to be the people behind Pampanga’s famous grill and seafood restaurant, the two narrate the Funnside Ningnangan History. Funnside Ningnangan had humble beginnings. It started as a small grill and seafood restaurant. Now, it… Read more: Funnside Ningnangan History Highlights Hope and Perseverance
- Sonya’s Garden Started with a Health Advocacy In Mind[Audible Article] Alagang Sonya. It started with the food sourced directly from Sonya’s Garden. With a green thumb who lived in Europe for 10 years, Sonya founded this business. What started as a weekend gathering of her friends is now a venue of the sweetest weddings and memorable milestones for Filipinos. Changing her lifestyle, she… Read more: Sonya’s Garden Started with a Health Advocacy In Mind
- Eng Seng Food Products and Its Success Over the Years[Audible Article] Eng Seng is an embodiment of an entrepreneur knowing their vision and mission by mind and heart. In 2005, John Tan and Glena Ponce founded Eng Seng Food Products in Davao City. Five years later, they had a branch in Manila to serve their growing customers. The company produces “Pasalubong Delicacies” such as… Read more: Eng Seng Food Products and Its Success Over the Years
- Marky’s Prime Bakeshop Corporation: Everyone’s Favorite Pasalubong[Audible Article] Did you know? Marky’s Prime Bakeshop Corporation was not the first business the family tried building. They were actually discouraged because they didn’t have experience in the food industry. Things changed in 1988 when Evelyn Aquino created Marky’s Prime Bake. With the help of her family, she built a business that would soon… Read more: Marky’s Prime Bakeshop Corporation: Everyone’s Favorite Pasalubong
- Rodillas Yema Cake: The Story Behind Its Success[Audible Article] It was a great partnership ― a match made in heaven. Vincent and Juliet Rodillas endured a long journey before finally creating their specialty― the delightful Rodillas Yema Cake Product of Monica and Jett Bakeshop, the pride of Tayabas, Quezon. Their cakes are known for their mouth-watering frosting and soft texture. Their cakes… Read more: Rodillas Yema Cake: The Story Behind Its Success
- Chef Jojo Javier of Sweetilicious Home Made Goodies[Audible Article] Chef Jojo Javier is a well-known chef, businesswoman, columnist at Cook Magazine – Connecting Foodies, and the founder of Sweetilicious Home Made Goodies. She started baking in 2005 as a hobby. She learned basic recipes that time. While slowly working her way up, taking orders from clients, she uses revolving funds to continue… Read more: Chef Jojo Javier of Sweetilicious Home Made Goodies
- Crumbs Cake Art and Its Passion for Pastries[Audible Article] “Never say die” — This is the motto that drives Ana Pepito and her husband Max Pepito who started Crumbs Cake Art. Ana, with a passion for arts and a love for baking, started as a home baker making cookies, chocolate lollipops, and crinkles for students. With the help of her husband, who… Read more: Crumbs Cake Art and Its Passion for Pastries
- Bebeth Banayo of Arabella Sweets[Audible Article] She was the accidental baker as she described it. Bebeth Banayo of Arabella Sweets is a graduate of Doctor of Veterinary Medicine at the University of the Philippines – Los Baños. How did she know that her passion is baking? It all started with her parents who she quoted as the “culprit”. Her… Read more: Bebeth Banayo of Arabella Sweets
- Dimas Alang 1919: The Oldest Bakery in the Philippines[Audible Article] When officers of Hicaps Marketing Corporation approached us regarding THE HICAPS NOTEBOOK, our immediate reaction was: “Wow, talagang taga Hicaps kayo? ang gagaling ninyo ah! “. This also carried the thanks Panaderia Dimas Alang 1919 wanted to convey, given our many years of successful alliance with Hicaps in breadmaking. We have always found… Read more: Dimas Alang 1919: The Oldest Bakery in the Philippines
- Biggs Diner: From a Small Takeout Counter to Many Big Branches[Audible Article] Biggs Diner has been around for 34 years. It all started in 1983 when three enterprising ladies, Nene Bichara, Nienie Buenaflor, and Maricar Manjon gave the food business a shot. At that time, they thought a take-out counter specializing in hamburgers and fries was perfect for then developing Naga. From Mang Donald’s to… Read more: Biggs Diner: From a Small Takeout Counter to Many Big Branches
- Graceland / Baker’s Plaza / Red Platter: A Story of Triumph[Audible Article] A humble beginning that turned into a powerhouse food business in Naga and Bicol’s major towns and cities. Felipe and Felicidad Dy started the legacy of Graceland. Their willingness to try anything to help them meet the objectives of their growing family was astounding. Both didn’t finish schooling back in the days but… Read more: Graceland / Baker’s Plaza / Red Platter: A Story of Triumph
- MerNels Cake House: A Peek Behind Its Success[Audible Article] Determination was the key to the success of Merle and Nelson Balicao when they started their business Mernels Cake House in January 1996 at The Grove Ave. Los Baños, Laguna. At first, the small business idea was never really a plan. It’s because baking is not a hobby for Merle Balicao. However, with… Read more: MerNels Cake House: A Peek Behind Its Success
- Max’s Restaurant: A Product of Passion and Compassion[Audible Article] Max’s Restaurant started as a single-branch restaurant in 1945. This was after Maximo Gimenez, a Stanford-educated teacher, befriended the American GIs stationed in Quezon City. They who would regularly visit his home for a drink or two. As Maximo, or Max, as the GIs fondly called him, invited his new friends. His niece,… Read more: Max’s Restaurant: A Product of Passion and Compassion
- Rowena’s Pasalubong / T. Mendoza Bakeshop[Audible Article] In 2000, Rowena Mendoza started Rowena’s Pasalubong. She was satisfying her customers with different types of delicacies (buko pie, boat tart, round tart, meringue, etc.) then. Rowena’s products are 70% manufactured by her son Theodore Mendoza. He is the owner of T.Mendoza Bakeshop. The bakery has been producing Filipino delicacies since 2004. It… Read more: Rowena’s Pasalubong / T. Mendoza Bakeshop
- Jelexie Bakeshop and Its Commitment to Filipinos[Audible Article] Jelexie Bakeshop was established in Tarlac City in 1984. Initially, it was a home-based bakeshop founded by Mr. Armando Tan. At that time, he just migrated from China to the Philippines. The company’s first branch was at M.H. Del Pilar Street. It distributed bread in different canteens and supermarkets then. It is also… Read more: Jelexie Bakeshop and Its Commitment to Filipinos
About HICAPS
HICAPS Mktg. Corp. is a Filipino company that provides business advice to small businesses and startups. If you enjoyed reading the story of our happy customers, check out our website for more great content like this! We have articles on everything from baking recipes to marketing tips, so there’s something for everyone.
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