HICAPS Marketing Corp. is the company to follow for all the latest news and information about upcoming events, promos, product launches, trade shows, and festivals. We’re your one-stop source for everything happening in and around the world of HICAPS. Keep up with us to stay ahead of the curve and be the first to know about all the exciting things happening in our corner of the baking and cooking world.
The Magayon Festival is a vibrant and captivating annual event held in the province of Albay in the Bicol Region of the Philippines. It celebrates the rich cultural heritage and picturesque beauty that this corner of the world offers. Coined after the Bicolano word "magayon" (beautiful), the festival pays homage to the region's incredible landscapes, warm people, and the magical…
Nestled in the heart of the Philippines, Marinduque is home to a remarkable annual event that captivates locals and tourists: the Moriones Festival. This exciting and tourist-infested festival showcases the province's beauty, religion, and art. Celebrated for centuries during Holy Week, the festival boasts colorful masks, lively street performances, and a unique history. It also stands as a testament to…
Get ready to claw your way to the ultimate celebration of mud crabs and culture at the Alimango Festival in Lala, Lanao del Norte. Every March, this coastal town comes alive with crab-themed floats, street dancers in colorful costumes, and yummy crab dishes. The festival also features the rich culture and tradition of Lala. From crab races to cook-offs, this…
The Clark Hot Air Balloon Festival in Pampanga brings hot air balloon enthusiasts and spectators together to celebrate ballooning. The festival typically features a colorful display of hot air balloons, flight demos, and other activities that showcase the art and science of ballooning. If you want to soar to new heights (literally), check this guide. In this post, we'll talk…
The Panagbenga Festival refers to an annual celebration held in Baguio, the summer capital of the Philippines. This festival combines the city’s rich cultural heritage with the colorful flowers that bloom in the region during February. If you want to witness the fusion of culture and blooms, stick around. This post explains the rich history of the Panagbenga Festival, its…
The Dinagyang Festival is an annual cultural and religious event held in Iloilo City, Philippines, on the fourth Sunday of January. People have it in honor of the child Jesus or the Santo Niño. The festival features a colorful parade of participants dressed in indigenous costumes, accompanied by drumbeats and lively dance performances. The event's highlight is the Ati-Atihan competition,…
The Ati-Atihan Festival refers to an annual colorful and lively celebration in Kalibo, Philippines. It celebrates the Ati people, indigenous inhabitants of the island, and their cultural traditions and way of life. The festival also honors the Santo Niño, the child Jesus. On top of that, it serves as a way for the Ati people to give thanks for blessings.…
Sinulog refers to a famous cultural and religious festival held annually on the third Sunday of January in Cebu City, Philippines. It serves as a tribute to the Santo Niño, or Holy Child, the patron saint of the city. The festival features a grand parade with participants dressed in colorful costumes, dancing to the beat of drums and native gongs. …
Want to learn how to start your own baking business? Look no further than Bake and Earn, a new community livelihood program from HICAPS Mktg. Corp. Through baking demonstrations, we will share knowledge and educate people about creating their home-based baking businesses. Anyone interested in learning more about entrepreneurship and baking can benefit from this program! So whether you're an…
You can’t think of Christmas in the Philippines without the parol (star lantern), so in light of the most beloved holidays in the Philippines, we’ll walk you through the beautiful Giant Lanter Festival in Pampanga. San Fernando City and its signature Parul Sampernandu (Christmas Lantern) always come hand in hand. Seriously, you just can’t separate the two. They’re like two…