Taza Mia Coffee: The Philippines’ Beloved Brand’s Success
[Audible Article]
Turning his dream into a reality, Mr. Rodel G. Lacorte strived hard to reach the success of Taza Mia Coffee today. From 2009 to 2010, Mr. Lacorte, also called Sir RGL by his peers and employees, first conceptualized his dream coffee business.
In April 2011, the pilot branch of Taza Mia Coffee was opened in San Pablo City in Laguna. It became an instant hit with the locals and the tourists.
With its continuous growth and success, Mr. Lacorte had created Taza Mia Corporation in 2013. This is to primarily manage its franchise operations. Up until now, Taza Mia is undertaking a rapid expansion across the Philippines. It also continues to show signs that the business is doing well.
Big competitors in the Coffee Industry did not stop Mr. Lacorte from achieving his dreams for Taza Mia. He made sure to be extra competitive and innovative from their store design to their different types of coffee drinks. Moreover, he knew how to make the business stand out.
Mr. Lacorte wasn’t the type to back down from his competition. Instead, he made the situation his challenge to strive harder. To date, Taza Mia has 38 branches nationwide and he is set to open more branches this year.
Taza Mia Coffee and HICAPS
Mr. Lacorte envisions Taza Mia Coffee to be the number one locally developed coffee house or restaurant cafe and the most preferred alternative to the big brands in the coffee industry. Today, Taza Mia has been living up to its vision. Achieving their goals through determination and hard work, Mr. Lacorte did not close the door for new innovations. They opened their doors for partners that will help them achieve their goals. Partners that are reliable, efficient, and committed, which they have seen in HICAPS Marketing Corporation.
Furthermore, Mr. Lacorte believed in Taza Mia’s potential to grow and its potential to be known in the coffee industry in spite of big competition. In addition, he accepted the challenge that it will not be easy for him and Taza Mia to go against the big boys of the coffee industry. However, Mr. Lacorte did not use this as an excuse to back down. He stood on his ground and did everything to promote Taza Mia.
Taza Mia is proof that it doesn’t matter how big or small your competitors are. What matters most is the confidence and determination to go head-on with the competition and create ways to stand out and overcome any hurdle along the way.
Conclusion
HICAPS is a proud partner of Taza Mia Coffee. Over the years, HICAPS has supplied high-quality ingredients such as chiffon oil, Magic Whizk Whipping Cream, Ube Purple Yam Flavor, and Royal Victoria Cream Cheese to our valued clients nationwide.
HICAPS also provides tools and resources to valued partners such as the free Baking Business Digital Marketing E-book and free online dealer locator that helps look for baking supplies near you.
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