TikTok Cakes: 20 Ideas and How to Market Them

With many cake designs and ideas popping in and out of social media, some businesses ride the new wave of TikTok cakes. 

But are these cakes really worth it? How can you make these cakes stand out from the crowd?

In this article, we will talk about trendy TikTok cakes ideas and design and how you can market them. 

TikTok Cakes: The New Wave of Cakes Everyone’s Craving

Research shows that TikTok, a video social media app, saw 315 million installs during the first quarter of 2020. 

That’s about the same time as when countries all over the globe imposed lockdowns to curb the effects of the COVID-19 pandemic.

Given this, TikTok evolved into a social media giant. In fact, many social media users see TikTok at the same level as Instagram and Facebook. 

So how exactly did TikTok achieve this? Well, it’s mostly because people were bored at home. They had to find ways to cure their boredom.

One of the most ingenious ways they did this? Posting cooking and baking videos online. 

One of the most popular baking videos out there? Videos of aesthetic TikTok cakes.

If you have been baking for your loved ones or for business, you probably encountered a lot of cake recipes. From the decadent chocolate dream cake to the fluffy Japanese cheesecake, the internet is not new to innovative recipes. 

But what makes TikTok cakes stand out is their appearance. Since videos appeal to the visual side of users, trendy TikTok cakes ideas do the same.

Interestingly, almost every trendy TikTok cake design is made using the most common baking ingredients like flour, shortening or cake oil, milk, leavening agent, eggs, and flavoring. 

With thousands of cake recipes on the internet, making a cake hasn’t been this easy.

But if you are making cakes to sell, which recipes should you choose?

Well, we’re glad to say that you don’t have to sift through thousands of cake recipes anymore. Instead, you can focus on making trendy cakes.

Since these cakes get a lot of exposure from social media, selling them becomes easier compared to cakes with no social media exposure.

After all, businesses with no proper social media strategies will most likely fail in five years. You don’t want that to happen to your business, do you?

TikTok Cakes Design

1. Sour Cream Coffee Cake
2. Pumpkin Earthquake Cake 
3. Rainbow Cake
4. Mini Ricotta Cheesecakes
5. Pumpkin Cheesecake Bars
6. Japanese Matcha Mille Crepe Cake 
7. Chocolate Strawberry Mochi Cakes 
8. Cinnamon Apple Crumb Cake
9. Baked Salted Caramel Cheesecake
10. Hummingbird Cake 
11. Tiramisu Cheesecake Recipe 
12. Oreo Drip Cake
13. Chocolate Drip Cake 
14. Cookie Dough Cheesecake 
15. Smores Cake
16. Cake Bomb 
17. Ice Cream Cake 
18. Illusion Cake
19. Fruity Pebbles Cake 
20. Mug Cake

20 Trendy TikTok Cake Design and Ideas You Must Know

Here are 20 trendy TikTok cake ideas every baker must know:

1. Sour Cream Coffee Cake

Yes, you heard it right. A coffee cake with sour cream exists. TikTok made this underrated cake so famous, and sour cream coffee cake deserves the love it gets.

Fortunately, you can easily make sour cream coffee cake. This cake uses basic ingredients. Plus, you can easily find its streusel topping― made of cinnamon sugar― in supermarkets. 

Sour cream coffee cake suits breakfasts and brunches. But if you want to enjoy this cake for dinner, please don’t stop yourself! 

2. Pumpkin Earthquake Cake 

This cake suits the fall season so well. However, if your country doesn’t have a fall season, feel free to enjoy it anytime.

Made using a moist spice cake mix with canned pumpkin, pumpkin spice, and other ingredients, this pumpkin earthquake cake is to die for.

And did we tell you it contains a cream cheese filling and is topped with milk chocolate chips?

Plus, its peanut butter version can be another hit at your bakery. 

3. Rainbow Cake

While the rainbow cake has been around for some time, TikTok amplified its popularity. 

Both amateur and professional bakers see the rainbow cake as the ultimate colorful dessert fit for any special event. From birthdays to baptisms, rainbow cakes surely make a great main dessert.

Plus, you will be relieved to know that you can easily make a rainbow cake. You can simply use a cake mix, divide it into batches, and color them. As an alternative, you can use your homemade cake recipe.

4. Mini Ricotta Cheesecakes

Just like the previous cake, mini cheesecakes have been around for some time. However, this one uses ricotta, a type of cheese making the mini cheesecake creamier and more flavorful.

In a nutshell, these mini ricotta cheesecakes are rich, creamy, and easy to bake. You do not need a baking pan to make these delicious mini cheesecakes. Instead, you have to use a simple kitchen tool and equipment: a muffin tin.

But before you do so, don’t forget to clean it. After all, we already know why is it important to sanitize kitchen tools and equipment.

5. Pumpkin Cheesecake Bars

Another crowd-pleaser and popular TikTok cake design, we just had to feature this cheesecake variant.

Pumpkin cheesecake bars will make you thank the universe for cheese and pumpkin. While pumpkin and cheese seem like a strange combination, these cheesecake bars will prove the naysayers wrong.

Plus, these creamy bars suit the fall. But then again, if your country does not have fall, feel free to enjoy this dessert anytime you want! They’re also perfect for Thanksgiving, so consider selling them during the said occasion. 

6. Japanese Matcha Mille Crepe Cake 

This cake tastes just as good as it looks. Its unique texture and heavenly flavor will leave you wanting more. 

As you may well know, crepe cakes can be time-consuming. However, this TikTok cake idea is so worth your time. 

On the bright side, you do not need an oven for baking to make this cake. All you need is a pan.

Plus, consumers cannot easily find crepe cakes in bakeries, so perhaps you can bank on their scarcity. After all, innovation plus scarcity always brings in the bucks. 

7. Chocolate Strawberry Mochi Cakes 

As its name implies, this mouth-watering dessert consists of fresh strawberries dipped in dark chocolate and then wrapped in rice cakes or mochi. 

With the way we described it, you already have an idea of what this cake will taste like. 

But we’ll tell you anyway. This cake is chewy, fruity, and so yummy. Plus, they are gluten-free, vegan, and dairy-free.

You know what this means: almost everyone can enjoy this delicious treat.

Plus, this cake is perfect for Valentine’s day and Christmas. Your loved ones can eat these all day!

8. Cinnamon Apple Crumb Cake

A popular fruit for dessert, apple is the main ingredient of this trendy cake. Loaded with cinnamon, crumble, and apple, this cake embodies all kinds of deliciousness.

9. Baked Salted Caramel Cheesecake

Cheesecakes are known for being rich and creamy. This one is no exception.

However, this cheesecake takes its kind to a whole different level. Rather than being custardy and thick, this baked salted caramel cheesecake has a silky, velvety texture. 

10. Hummingbird Cake 

This mouth-watering, rich, and nutritious hummingbird cake is features three moist layers flavored using bananas and pineapple.

Topped with cream cheese and pecans, this cake boasts the right balance in terms of texture and flavor.

11. Tiramisu Cheesecake Recipe 

With a coffee-flavored filling and whipped white chocolate topping and cocoa powder dusting, this tiramisu cheesecake will make your family, friends, and customers love you more.

Popular not just in TikTok but during the holidays, this cake delights everyone’s taste buds. 

12. Oreo Drip Cake

Imagine the chocolatey, chewy, and crunchy Oreos you enjoyed as a kid. Now combine them with luscious and soft chiffon that you also enjoyed as a kid.

Voila! You get this Oreo drip cake that TikTok users, especially millennials, crave a lot.

13. Chocolate Drip Cake 

Now, let’s go back to the classics. Yes, another TikTok cake design worth fighting for is this delicious chocolate drip cake.

Chocolate chiffon covered with delicious buttercream frosting, this cake proves that the drip craze is not going away anytime soon. 

14. Cookie Dough Cheesecake 

Indulgent and divine perfectly describe this cheesecake.

With a chewy chocolate chip cookie base topped with a mix of chocolate chip cookie dough and cheesecake, cookie monster loves this dessert. 

Apparently, TikTok users do, too.  

15. Smores Cake

You read that right. Smores do not have to be just smores. You can put them on cake, too. 

This heavenly dessert combines the adventurous smores with the classic cake. This two-in-one dessert can be a great hit at your bakery!

16. Cake Bomb 

Have you heard of cake pops? Imagine one sized like a regular cake. 

A mix of cake and icing wrapping a decadent filling, you can find a lot of videos about this treat online. 

17. Ice Cream Cake 

Popularized by a guy who works at a popular ice cream chain, the ice cream cake made a big comeback via TikTok. 

With millions of views, the ice cream cake trend is certainly not dying anytime soon.

18. Illusion Cake

As its name implies, an illusion cake looks nothing like a cake. However, it’s actually a cake. 

From looking like burgers to vegetable salad, don’t let this dessert fool you. But if it does, that only means its creator did a great job. 

19. Fruity Pebbles Cake 

Made of moist white cake, this cake features yellow, blue, and pink buttercream and marshmallow buttercream frosting.

The cake is then coated using Fruity Pebbles, making it every child’s dream cake. 

20. Mug Cake 

What started as a dorm hack is not a popular cake in TikTok.

This quick- and easy-to-make cake saves precious time without sacrificing decadence. 

How to Market TikTok Cakes

Now that you have ideas of what TikTok cakes to sell or try, it’s time to know how you can market them using the app. 

Here’s how you can do it:

Put Out a TikTok Ad

Fortunately, TikTok now lets brands run ads. While these are paid, you can make a return on investment and more if done right.

To do this, you have to make a TikTok ads account first. Once approved, you can start creating campaigns. If you have a tight budget, make sure to indicate it. 

Contrary to popular belief, you can get profits with a limited budget. Just make sure you target the right audience and put out engaging ads.

Post Consistently

If you don’t have a budget for ads, you can still market your TikTok cakes.

To do this, make a TikTok account solely dedicated to the treats you sell. Then, make short videos every day or every other day. These videos should highlight your products in a fun way.

Remember, users can easily scroll up. so, you have to make sure that they won’t ignore your videos.

Use Hashtags

Hashtags also help users discover your content. The beauty of this is that users who stumble upon your content using hashtags are likely interested in your videos.

This makes them qualified leads. With the right nurturing, you can convert them to paying customers. 

Create Challenges

TikTok is a hotspot for many kinds of challenges. From dancing to singing, users always participate in challenges.

So why not let them participate in yours?

By creating a challenge highlighting your TikTok cakes, you can get exposure for your brand. 

Read Other Interesting Articles by HICAPS

• 12 Small Business Ideas Philippines
• 5 Most Common Mistakes New Entrepreneurs Make
• Why Filipino Entrepreneurs are Important for the Economy
• Dream Cake Recipe
• Importance of Packaging in Bakery Business
• Small Bakery Shop Interior Design Ideas

Conclusion

Do you like our TikTok Cakes design and ideas? TikTok cakes are decadent, fun, and aesthetic. With these qualities, they easily become a hit. So, what are you waiting for? Make some TikTok cakes and market them now! 

About HICAPS

Over the years, HICAPS has helped bakers and businesses make delicious products by offering ingredients like ChiffonAide Cake Oil, Magic Whizk Whipping Cream, Red Velvet Flavor Emulco, and Instabake Brownie Mix. 

HICAPS also provides tools and resources to valued partners such as the free “How to Increase Your Sales Amidst the Pandemic” E-book and free dealer locator that helps look for baking ingredients near me. 

Want more free tips and tutorials? Follow us on Facebook at Hicaps Mktg. Corp. and on YouTube at HicapsTV. 

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