18 Digital Marketing Tools to Level up Your Bakery Business

All successful businesses use the right tools. But what if you can do this for free? Spoiler alert: you can. In this article, we will talk about free digital marketing tools to help you grow your bakery business.

In a nutshell, these tools help you manage your bakery business and promote your products. They also help you save time. 

18 Digital Marketing Tools For Bakery Business

1. Canva
2. WordPress
3. Elementor
4. Yoast
5. Ahrefs
6. AdobeSign
7. Buffer
8. Hootsuite
9. HubSpot
10. G Suite
11. Google Analytics
12. Peek
13. Reviews Handout Generator by WhiteSpark 
14. Vimeo
15. Wistia
16. SendFox
17. Grammarly
18. Trello

18 Digital Marketing Tools Every Bakery Business Owner Must Know

Digital marketing tools can do a lot of things for you. They help you do every aspect of your digital marketing strategies― from social media strategies to organic ones.

However, most people think that they have to spend a ton of money to get started with digital marketing. With the pandemic urging many people to start their own businesses, you’ll be relieved to know that you can start yours without paying for expensive tools.

Here are free digital marketing tools every current or aspiring entrepreneur must know: 

1. Canva

Canva is the ultimate free tool for anyone who wants to make social media graphic designs, posters, newsletter designs, lead magnet templates, and more.

Initially targeting graphic designers, Canva is now used by millions of people around the globe. From beginners to experts, Canva has been loved for its user-friendly interface. Plus, it features ready-made templates that you can edit and use for free.

Aside from that, Canva boasts free elements so you can make your own designs for your business. You can even make a packaging design for your baking business in Canva.

2. WordPress

Gone are the days when you must know how to code to make a website. Now, you can use WordPress for free and make your own website without coding experience.

WordPress was a game-changer in the web development space. Through this free digital marketing tool, you do not have to take coding lessons to make a website.

In addition, WordPress features a ton of free plugins you can use to put certain features on your website. Plugins are like apps and WordPress is your phone. As you may well know, apps enhance your phone, so you need to take advantage of these free plugins. 

3. Elementor

While WordPress changed the web development game, Elementor changed the web design game.

As we mentioned, WordPress acts like a smartphone that needs apps (plugins). One of the most popular WordPress plugins is Elementor. It is popular for many reasons.

For one, it is free. You can start designing your website via Elementor without any upfront cost. You can change colors, fonts, buttons, and many more using Elementor’s free version.

Elementor also features an easy user interface. It boasts a drag-and-drop mechanism. Without a doubt, Elementor is among the easiest free web designing tools. 

Lastly, Elementor does not expire. You can use it for free forever, unlike many tools that only offer free trials.

4. Yoast

Another free plugin you must use is Yoast. It is a tool that lets you see your pages’ SEO (Search Engine Optimization).

An SEO-friendly website is crucial to your digital marketing success. When done right, SEO can bring free traffic to your website forever. 

Unfortunately, many entrepreneurs do not take SEO seriously. As a result, they do not enjoy free traffic. They often have to turn to paid ads for traffic.

In a nutshell, Yoast checks your pages’ SEO friendliness. It has points you need to fulfill to make your pages SEO-friendly and discoverable by Google. 

While SEO is a complex process, Yoast makes on-page SEO easier for you.

5. Ahrefs

Speaking of SEO, you need a tool that helps you determine the right blog topics for your website.

An excellent tool is Ahrefs. Fortunately, Ahrefs has a free version that you can use without expiration. In particular, Ahrefs’ free version lets you check out your competition, look for keywords, see how difficult it is to rank those keywords, and many more.

While Ahrefs has a paid version that lets you do so much more, its free version is often enough to get started on the right foot. After all, you must do your SEO properly once you start. This ensures that your efforts in growing your blog won’t go to waste.

6. Adobe Sign

Operating your online business calls for e-signatures. You have to sign contracts and other important business documents. 

Adobe Sign is an online e-signature tool with a cloud base. In case you didn’t know, a cloud-based tool operates on-demand via the Internet. They securely store information. 

In particular, Adobe Sign allows users to sign, track, send, and manage their signature using a smartphone, tablet, or laptop.

Any user with an email account can sign up and use Adobe Sign for free. 

7. Buffer

Social media is crucial to digital marketing success. With billions of users, social media platforms have been a hit for many years.

Hence, you must take advantage of the billions of people spending an average of over 2 hours on social media platforms every day.

The best way to do this isto create a page, post engaging content, and interact with your audience. But what if you are too busy to post on social media consistently?

Enter Buffer. In particular, Buffer saves you time by letting you schedule ahead 10 posts for each network for free. 

8. Hootsuite

Speaking of social media, Hootsuite is another social media tool that helps you.

Hootsuite is a free digital marketing tool that integrates all of your social media accounts in one place. So, if you have Facebook, Instagram, Pinterest, Twitter, and TikTok accounts, getting Hootsuite is a steal. 

In particular, Hootsuite’s free version provides the capabilities you need such as publishing posts, scheduling posts, monitoring your feeds, and other basic social media analytics in one platform. 

Moreover, Hootsuite provides an easy-to-understand walkthrough so you can become familiar with it. Through this, you can manage your social media accounts in no time. 

9. HubSpot CRM 

Another set of amazing yet free digital marketing tools comes from HubSpot.

HubSpot has established a name for itself in the digital marketing industry for years. While it offers a paid version, its free CRM (customer relationship management) tools give you enough features to get started.

In particular, HubSpot allows you to make website pop-ups containing your lead magnet. By doing this, you can collect emails. Then, you can nurture those emails and convert them to paying customers.

HubSpot’s free CRM also allows you to track your leads, manage emails, and retarget ads. 

10. G Suite

G Suite is a set of free tools from Google. It contains business and productivity tools that you can use for free. All you need to do is sign up for one Google account to use all of the said tools.

In particular, G Suite primarily includes Gmail for email, Drive for storing files, Docs for editing documents, Sheets for making spreadsheets, and Slides for making presentations. G Suite also includes Forms, Calendar, Hangouts, Sites, Keep, and Google+.  

With all these free tools, signing up for a Google account is totally worth it. So, if you do not have a Google account yet, it’s high time to make one. 

11. Google Analytics

Now we know that we just have discussed a set of free tools from Google. However, we deemed it best to let Google Analytics have its own spot. 

One of the top free tools powered by Google, you must use Google Analytics from the start. Plus, it is considered one of the most powerful free digital marketing tools in the space.

As its name suggests, Google Analytics lets you analyze your website. It tracks how many website visitors you have, what keywords your website ranks for, and measures your site’s performance.

In short, Google Analytics lets you see if your digital marketing efforts work.

12. Peek

Many tools let you understand how people navigate and use your website. However, you have to pay for most of them. Fortunately, you don’t have to pay for Peek.

Peek is a free digital marketing tool that lets you look at a five-minute video of a human using your website.

For initial insights, you can have a person navigate your website from the home page. Later on, you can ask other people to test various flows by having them start from various landing pages. 

By doing this, you will have a better understanding of how people use your website. 

13. TrustPilot

Studies show that people tend to trust businesses with reviews more than those without. Given this, using a tool that lets you display customer reviews is a must. 

However, many clients find it difficult to submit reviews. This is where TrustPilot comes in. 

Technically, TrustPilot is a website where people can post reviews of products (e.g. clothing, baking ingredients, bags, baking tools and equipment) or services (one-on-one lessons featuring baking tips and tricks). 

Fortunately, you can attach a TrustPilot widget to your website. By doing this, your website visitors will see recent reviews and star ratings. 

14. YouTube

Your digital marketing must include videos. If you sell food products such as sushi bake or egg pie, you need to showcase them through videos and images.

However, you need a great hosting platform for your videos. If your marketing strategy includes teaching people certain skills for free, you need to record videos. Then, you need to showcase those videos on your website.

While YouTube is more commonly known for streaming, it serves as a free hosting platform for your marketing videos as well. 

You can start using Youtube as a free digital marketing tool for your bakery business by creating an account, uploading videos, and embedding those videos on your site.

15. Wistia

Speaking of videos, we got another video marketing tool for you.

Made for video marketers, Wisitia lets you market to viewers more effectively. 

In particular, Wistia’s free plan offers basic analytics and customization. You can add call-to-action buttons or email capture forms at the end of videos using this tool. 

Moreover, Wistia easily lets you view trends and heatmaps. It also tells you how long people watched your video, when they pause, and when they click among others.

16. SendFox

One of the most underrated digital marketing efforts out there is email marketing.

Many businesses miss out on a lot of sales because they do not use email marketing. Email marketing might be old-school, but it works. In fact, successful businesses have earned billions of dollars through email marketing. 

SendFox is a free tool that lets you send emails to your list. The process is automated, so you do not have to send emails manually. 

17. Grammarly

Copywriting is a crucial skill that every entrepreneur must learn (only if they do not have the budget to hire a copywriter). However, not everyone can be a great copywriter. 

The learning curve can be steep for many. As a result, it takes time for people to write proper sales copy.

Fortunately, you can shorten your learning time with the help of Grammarly. Grammarly is a free tool that checks your copy’s spelling and grammar. It can be linked to your Google account. 

If you do this, Grammarly will check what you type into your emails, documents, and forms. Plus, even professional bloggers use Grammarly to check their spelling and grammar. Hence, you can trust this tool.

18. Trello

Initially marketed as a project management tool, Trello is now used by millions of people to manage employees, set schedules, and make business processes. 

So, if you want to manage your business seamlessly, you must use Trello. 

Its free plan lets you do a ton of things including making lists, putting tags, and commenting. This tool also has a lot of templates you can use for free.

FAQ About Digital Marketing Tools For Bakery Business

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• Why Is It Important to Sanitize Kitchen Tools and Equipment?
• 8 Best Baking and Kitchen Spatulas of 2022
• mL to Grams Conversion Chart in Baking
• Small Bakery Shop Interior Design Ideas
• 20 Kitchen Tools and Equipment Every Cook Must Know

Conclusion

Digital marketing doesn’t have to be expensive. Using the free digital marketing tools mentioned above, you can start your digital marketing efforts with no money. 

So, what are you waiting for? Start growing your bakery business now!

About HICAPS

We at HICAPS are constantly on the lookout for new ways to help bakers and businesses make delicious baked products. We offer ingredients like ChiffonAide Cake Oil, Magic Whizk Whipping Cream, Red Velvet Flavor Emulco, and Instabake Brownie Mix.

In addition, our extensive toolkit which includes free “How To Increase Your Sales Amidst The Pandemic” e-book as well as free dealer locator so you can find where your favorite baking ingredients are available.

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