increase sales during pandemic marketing strategy for bakery business
How to increase sales during pandemic 2021

Marketing Strategy For Bakery Business: Pandemic-Proof

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  • Post last modified:October 20, 2022
  • Reading time:14 mins read

With a saturated industry and the COVID-19 pandemic affecting us beyond 2021, how do you exactly sustain and increase your sales amidst this pandemic? Right now, its hard to make a digital marketing plan / strategy for bakery business or even start a bakery or baking business from home.

Based on our more than 25 years of experience, it’s not simply about hard work.

It is combining hard work with multiple effective marketing strategies that’ll help catapult your bakery, bakeshop, cake or cupcake business amidst a pandemic.

Another important aspect of a business plan is the digital aspect. Bakery owners who are struggling during this pandemic should take a look at their digital marketing strategy for some quick wins. The best way to increase your business is by investing in digital marketing. This includes having a strong website and using social media. In addition to this, you should also invest in bakery branding. Creating an impressive bakery logo will help get the word out about what you do!

Totally FREE

Now, business “gurus” and “experts” would charge you thousands of pesos for it. We won’t.

Instead, we’ll give it to you for FREE.

You heard that right. We’re going to give you this Bulletproof E-Book About How to Increase Bakery Sales During the Pandemic for FREE. Moreover, we’ll give you business tips that will help your bakeshop (home or commercial) survive this pandemic.

This Marketing Strategy For Bakery Business Survival Guide E-book, will show you how to:

All you must do is Register HERE to get your FREE E-book on how to increase bakery sales during this pandemic in 2021 / Digital Marketing Plan for Bakery Business.

See you on the other side. Here’s to your success! 🥂

FAQs About Bakery Business Now and This E-Book

Is this totally FREE?

Yes, this e-book is totally free. Just click the link and it will redirect you to our download page, and you’ll have access to a PDF copy of the book. Enjoy!

How can a bakery increase sales?

There are a few ways that a bakery can increase sales. One is by offering promotions and discounts. Another is by expanding their menu to include new items that customers might be interested in. And finally, they can try to increase visibility and awareness of their bakery through marketing and advertising.

What is the biggest challenge for a bakery during the pandemic?

The biggest challenge for a bakery during this pandemic is ensuring the safety of their employees and customers. This means ensuring that all surfaces are clean and disinfected, that employees are washing their hands regularly, and that all products are properly packaged and sealed. It also means avoiding contact with anyone who is showing symptoms of the virus.

Bakeries may also find it difficult to get the ingredients they need, as many suppliers have been shut down or are facing shortages. However, bakeries can usually survive by using alternative ingredients such as different types of flour or sugar.

Why do bakeries fail?

The sad truth is that most bakeries fail because they just don’t measure up. The competition is simply too stiff. There are too many other talented bakers out there, and not enough customers to go around.

It takes a lot of hard work and dedication to be a successful baker. You have to be constantly innovating and coming up with new ways to stand out from the rest. But even if you have the best product in the world, if nobody knows about it, you’re not going to make any money. So promotion is key.

Most bakeries fail because they underestimate how important marketing is. They think that simply making great products will be enough to draw customers in, but that’s just not

How can i promote my bakery?

If you’re looking to promote your bakery, there are a few things you can do to get started. First, make sure you have a strong online presence. Make sure you have a website that’s up-to-date and eye-catching, and create social media accounts on platforms like Facebook, Instagram, and Twitter. Post regularly on these accounts, tagging relevant people and hashtags to reach as many potential customers as possible.

In addition to promoting your bakery online, consider advertising in local publications or partnering with other businesses in your area. For example, if you’re located in a tourist town, see if you can partner with hotels or bed & breakfasts to include your baked goods in their welcome baskets for guests.

Check Our Delicious Dessert and Snack Recipes

Want more mouth-watering dessert recipes? Check out these recipes: Apple Pie RecipeHomemade Pizza Dough RecipeBanana Muffin Easy RecipeUbe Cheese Pandesal Recipe, and Korean Cream Cheese Garlic Bread. While you’re at it, try this Dream Cake Recipe as well. 

Still can’t get enough of our dessert recipes? Check out our Sushi Bake Recipe and Calamansi Boracay Muffin recipes! 


Over the years, HICAPS has helped bakers and businesses make delicious products by offering ingredients like ChiffonAide Cake OilMagic Whizk Instant Whipping CreamRed Velvet Emulco Flavor and ColorUbe Yam Emulco Flavor and Color, and HICAPS Buttercream Prime Butter Blend

In addition, HICAPS provides tools and resources to valued partners such as our article on How To Tell If A Baking Business Is Doing Well, 5 Powerful Sales Strategies to Turn Cold Leads into Loyal Clients and Filipino Food Photography: The Ultimate Guide. Moreover, we offer a free online dealer locator that helps look for baking supplies near you. We also have free Recipes for Chicken e-book.

Want more free tips and tutorials? Follow us on Facebook at Hicaps Mktg. Corp. and on YouTube at HicapsTV

Want to be one of our valued partners? Fill this form out. Looking forward to talking to you soon!  

This Post Has 7 Comments

  1. A huge problem with doing baking in this country right now are the fragile supply chains that could get broken at any time. Since the country imports its wheat, that could stop at any time and you have nothing to bake with except rice flour.

  2. 5 stars
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