How to Promote a Small Bakery in the Philippines
Small bakery promotion is no easy feat. From planning your menu to baking nice bread, you need to do a lot to ensure your bakery’s success. That’s why in this post, we’ll talk about how to promote a small bakery in the Philippines.
How to Promote a Small Bakery
- Start with organic marketing.
- Optimize your website and social media pages.
- Have an attractive bakery.
- Make an organized, pleasing menu.
- Offer free samples.
- Set up a loyalty program.
- Do giveaways.
- Master food photography and videography.
- Use flyers.
- Do paid ads once you have the budget.
How to Promote a Small Bakery the Right Way
If you want to grow your bakery, you should know learn small bakery promotion. From doing organic marketing and optimizing your social media pages to offering free samples and setting up loyalty programs, here are the tips and tricks that’ll help your business grow:
How to Promote a Small Bakery in the Philippines Tip #1: Start With Organic Marketing
Organic marketing gets your business eyeballs over time as opposed to paid methods. It helps your small bakery in the Philippines build credibility, trust, and long-term relationships with your existing and potential clients.
While organic marketing won’t give you instant results, it will help you in the long run. Think of it as a long-term investment. Once it pays off, you’ll enjoy many benefits, including a loyal fanbase and repeat customers.
Using different content formats helps you with organic marketing goals in the best possible way. For one, you can give out free guides that’ll be valuable to your target audience. You can also create a blog showcasing your products and videos of behind-the-scenes shenanigans of your small bakery in the Philippines.
In addition, you can encourage customers to share their experience with your products. Their reviews, testimonials, and social media posts can help a ton, especially if you run a home baking business. Remember, many people read user reviews before buying anything for the first time.
While there are many ways to go about your organic marketing efforts, keep this rule of thumb in mind: your content should be valuable to your target market.
How to Promote a Small Bakery in the Philippines Tip #2: Optimize Your Website and Social Media Pages
You shouldn’t neglect your online presence when promoting a small bakery in the Philippines. As the world’s social media capital, you can take advantage of the many features this digital era offers.
The best way to do this? Optimizing your website and social media pages.
Contrary to popular belief, your website and social media pages are not two different platforms for promoting a small bakery. They actually go hand in hand in small bakery promotions. One can’t do well without the other, so you need to optimize both.
To do this, you should first see if you need to make any changes to your website. Is the copy great enough to encourage people to buy from your small bakery?
How about the pictures? Do they give justice to your products? Do they look appetizing enough?
Is the customer journey easy? Can they easily check out and buy your products, or do they have to do a thousand things before they can place an order?
Next, check if your pages on the top three platforms (Facebook, Instagram, and TikTok) for bakeries are optimized.
Facebook has been home to the most popular bakeries in the world, so if you don’t have a Facebook page yet, set it up as soon as possible.
Your page name should be the same as your business name. Then, have a short yet complete description explaining your bakery. For instance, you can say your bakery specializes in personalized minimalist cakes with unique flavors. This gives your readers a general idea of your bakery and what makes it stand out.
Another well-known platform for bakeries is Instagram. It’s a visual platform, so post appetizing photos and videos. Don’t forget to add hashtags, but be careful of hashtag stuffing, which can make your page look overwhelming.
Lastly, take advantage of TikTok by sharing unique behind-the-scenes moments in your bakery. Your short videos can include you baking your products, packing them into cute boxes, or arranging your pantry.
How to Promote a Small Bakery in the Philippines Tip #3: Have an Attractive Bakery
Whether you’re a new bakery owner or a seasoned one, your bakery’s look can make your business stand out. Looks matter when you’re selling food, so the layout, exterior, and interior of your small bakery in the Philippines play a huge role in attracting customers.
First, your bakery’s layout should be pleasing to the eye and easy to navigate. Can customers easily see your products once they enter your bakery? Do you have signs that show them where to line up and claim their orders? How about the seats? Do they look organized and easy to get to?
Your interior design should be well thought out, from ceiling designs to wall decorations. Pick a theme that suits your bakery’s concept and budget. If you have a small bakery selling only from the front, skip this step.
Keep in mind that the outside and inside of your small bakery should match and complement each other. You can also add touches of elements to give your customers different feelings. For instance, you can use vintage pieces to give your customers the feeling of nostalgia.
Remember to put your target audience first when designing your bakery. For instance, a younger demographic likes modern vibes, while an older generation will more likely enjoy a classic theme.
How to Promote a Small Bakery in the Philippines Tip #4: Make an Organized, Pleasing Menu
Whether in-person or online, your menu― from creatives and prices to colors and your bakery logo― affects how people see your products.
While you can take your menu for granted, putting intentional thought into it is crucial in growing your bakery.
Follow three easy steps to create the perfect menu for your small bakery in the Philippines: write out the items, categorize them, price everything, and design the menu.
Take a moment to write out every item that you’ll sell. Will you sell baked goods only, or will you also sell beverages? Will you offer milk alternatives like almond, soy, or oat? Do you have sugar-free products?
Once you know what you’re selling, organize it into categories: pastries, bread, sandwiches, daily specials, beverages, alternatives, and extras.
Now that you’ve categorized all items, calculate their value. Make sure to account for all of your expenses and consider your competitors’ price points.
Creating menus and graphics in-house saves money, but hiring a designer streamlines the process. But if you don’t have the budget for it, don’t worry. You can use templates from platforms like Canva for a professional finish.
How to Promote a Small Bakery in the Philippines Tip #5: Offer Free Samples
Customers love free samples. Aside from making your customers feel great, free samples can increase your sales. Research shows that sales of products with free samples increased from 600% to 2,000%. But if you want your free samples to do well, follow some guidelines.
First, you should present samples nicely. This doesn’t mean that everything has to be fancy. But you do have to use an attractive dish and a nice tablecloth and provide paper cups or toothpicks.
You should also choose samples that have broad appeals. Think about bread, pastries, and the like. You see, people want to try an unknown product before they buy it. So, if you’re offering a new or seasonal product, we suggest adding those to the list.
Doing this gives your loyal customers a chance to taste what’s new or gives your new customers a better idea of what you offer and encourages them to buy from your bakery.
How to Promote a Small Bakery in the Philippines Tip #6: Set up a Loyalty Program
While you should do what you can to get new customers, keeping the ones you already have is more important.
You see, a customer who bought from your bakery is 60% more likely to buy from you in the future. Additionally, getting a new customer costs five times more than keeping a current customer.
The best way to do this is through a loyalty program. A great loyalty program can make your existing customers return for more and even attract new ones. It’s like hitting two sales birds with one loyalty stone.
You can use either or both of the most common types of loyalty programs: the point system and punch cards. The point system gives a point for each dollar spent or a set amount of points per purchase. On the other hand, a loyalty punch card offers a free item after a set number of purchases or visits.
How to Promote a Small Bakery in the Philippines Tip #7: Do Giveaways
Having promotional giveaways is another great addition to your small bakery promotion efforts. You can use giveaways to reach a larger audience.
For instance, you can host a giveaway that asks people to share and tag their friends so they can qualify for it. By doing this, you can increase engagement and brand awareness. After all, we all love competing for a juicy win!
Everybody also loves the possibility of receiving stuff for free, and many consumers especially love the opportunity to get items they like. So even though there will be limited winners, you can get more eyeballs and sales.
How to Promote a Small Bakery in the Philippines Tip #8: Master Food Photography and Videography
Photos and videos are the bread and butter of your small bakery promotion. They’re your business’ strategic selling points, and you should take them seriously. Remember, you can only say so much about your brownies and butterscotch bars being rich and fudgy. You have to show how rich and fudgy they are.
While the true hero of every product is the product itself, you should know how to present them properly so your target audience sees their amazing qualities.
For one, consider the lighting when doing food photography and videography. Do your products look their best under natural, direct, or artificial light?
How about the angles? Do your products look their best straight-on from the front, overhead, or three-quarters down?
With some exceptions, many baked goods look their best when freshly prepared. So, consider capturing the shine of the chocolate chips on a fresh cookie or donuts.
You can also use props like glassware, napkins, bowls, plates, stands, and baking pans. In addition, you can use raw ingredients like fresh fruits and nuts to show how fresh your products are.
How to Promote a Small Bakery in the Philippines Tip #9: Use Flyers
Another tip for your small bakery promotion arsenal is giving out flyers.
Imagine a picture of warm, soft, ube cheese pandesal on flyers that draw customers in. While we’re in a digital age, these mighty canvases remain the unsung heroes of your next big sale or grand opening.
With just a little inspiration, an attractive bakery flyer is more than paper with information― it’s a visual charm that makes your bakery more appealing.
You can use flyers for small bakery promotions, specifically in promoting new items, doing sales, holding giveaways, or simply reminding people about your bakery. A well-designed flyer grabs people’s attention and encourages them to visit your bakery and see what you offer.
How to Promote a Small Bakery in the Philippines Tip #10: Do Paid Ads Once You Have the Budget
Finding a solid small bakery promotion strategy in the competitive bakery industry helps you rise to the top of the bakery pile. This is where paid ads come in.
Paid ads are one of the fastest methiods to get customers and sales. However, you should be careful when running them since they cost a lot. For this reason, we suggest that you only do it once you have the budget and products that sell.
Promoting your small bakery in the Philippines should eventually involve both organic and paid efforts. These two work together to give you the best sales sheet ever.
Frequently Asked Questions
Promote your new bakery by doing organic marketing, optimizing your website and social media pages, having an attractive bakery, making an organized, pleasing menu, offering free samples, setting up a loyalty program, doing giveaways, mastering food photography and videography, using flyers, and doing paid ads once you have the budget.
Attract customers to your new bakery by having an attractive bakery, offering free samples, setting up a loyalty program, doing giveaways, and using flyers.
Introduce your bakery business to people by offering free samples, giving discounts, doing giveaways, distributing flyers, and posting on social media.
Conclusion
Small bakery promotion can be tricky, but with passion, creativity, and the right marketing strategies, you can bake up a phenomenon and take your business to the next level. Happy baking and selling!
About HICAPS
Over the years, HICAPS has helped bakers and businesses make delicious products by offering ingredients like ChiffonAide Cake Oil, Magic Whizk Whipping Cream, Red Velvet Flavor Emulco, and Instabake Brownie Mix.
HICAPS also provides tools and resources to valued partners, such as the free “How to Increase Your Sales Amidst the Pandemic” E-book and free dealer locator that helps look for baking ingredients near me.
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