[Audible Article]
In a business world filled with competition, standing out is difficult. But take heart! We’re here to help. Let’s look at how to make your bakery or baking business stand out.
Each way has been tested in the baking industry, so don’t be nervous about trying them out.
How to Make Your Bakery Business Standout in 8 Simple Ways
1. Create a solid brand.
We hate to break it to you, but you can’t stand out without a solid brand.
Your brand is what separates you from others. It tells people your unique features, which help them remember your business ideas.
Creating a solid brand doesn’t mean you have to overthink everything.
Remember, brands like Nike and Apple have simple logos. Yet, they’re among the top players in their respective industries.
2. Identify your niche.
Don’t spread yourself way too thin in the baking industry.
“But if I am offering many choices, my customers might like me, right?”
Not necessarily. You see, when you niche down, you’re telling people you’re an expert in that field.
Find what kind of dessert you’re best at making, and focus on it.
3. Give lots of value.
Knowing how to make your bakery business standout involves giving great value.
Hold on. It doesn’t mean that you have to offer the cheapest dessert in the market.
Real value means giving the customers what they paid for. Never overpromise and underdeliver.
Discounts, freebies, and upgrades are also great ways to give consumers more value.
4. Provide spectacular customer service.
Here are some statistics: 76% of customers think that customer service is a measure of a business’ competence.
So treat consumers like royalty (even if some of them don’t deserve it). Go the extra mile when resolving your customers’ issues. And oh, don’t forget to smile.
5. Stay ahead of the game.
Let’s say you see the signs your business is doing well. But how can you keep up with the growing competition?
We got two words for you― stay ahead.
Staying ahead means knowing the latest baking trends. If your main competitors don’t offer them, you must.
6. Be consistent.
Knowing how to make your baking business stand out involves consistency.
You can’t control how the baking industry goes. What you can control is your consistency.
Think about this: being consistent doesn’t require any special talent. So what’s stopping you from putting consistent effort into your business?
If you want to sell the best cake, you have to consistently work on making the best chiffon and frosting. With the help of instant whipping cream, of course.
7. Do business differently.
Stop following all of your competitors’ moves. Now we are not telling you to stop learning from them.
What we’re telling you is, you have to do things differently to stand out. What makes your bakery unique?
For example, if your competitors are not doing social media marketing, put up some Facebook ads. If your competitors are not blogging, create a blog.
8. Always give your best.
We may sound like a broken record here, but you always have to do your best business-wise.
Whether it’s baking in the kitchen, doing the marketing, or sourcing baking ingredients, do your best. The rest will follow.
Now that you know how to make your bakery or baking business stand out, go ahead. Bravely apply all of them. Start defeating your competitors.
Read Other Interesting Articles by HICAPS
- 20 Kitchen Tools and Equipment Every Cook Must Know
- Why Is It Important to Sanitize Kitchen Tools and Equipment?
- 8 Best Baking and Kitchen Spatulas of 2022
- 20 Kitchen Utensils for Home Cooks and Food Business Owners
- Small Bakery Shop Interior Design Ideas
- 21 Baking Tools and Equipment Every Baker Must Have
About HICAPS
Over the years, HICAPS has helped bakers and businesses make delicious products by offering ingredients like Chiffon Oil, Magic Whizk Whipping Cream, Ube Flavor Emulco, and Royal Victoria Cream Cheese.
HICAPS also provides tools and resources to valued partners such as the free “How to Increase Your Sales Amidst the Pandemic” E-book and free online dealer locator that helps look for baking supplies near me.
You can also read our other articles like: “7 Big Signs Your Baking Business is Doing Well” and “4 Important Things To Know About Owning A Cakes and Cupcakes Business“
Want more free tips and tutorials? Follow us on Facebook at Hicaps Mktg. Corp. and on YouTube at HicapsTV.
Want to be one of our valued partners? Fill this form out. Looking forward to talking to you soon!
[Audible Article]
- About the Author
- Latest Posts
Mervin Manalo is a Chemical Engineer who graduated from De La Salle University in Manila, Philippines. He has over 20 years of experience in the food industry and currently serves as President and CEO of HICAPS Mktg. Corp., a provider of prime baking ingredients.
He also attended a mini MBA program at Guthrie-Jensen, which helped him broaden his business knowledge and skills. Under his helm, HICAPS expanded its business and helped more clients grow thru the years. He loves technology and new trends and is always looking for ways to improve his products and services.
Pingback: How to Prepare Your Business for Holidays the Right Way | HICAPS Marketing Corporation
Pingback: How Do I Start A Bakery From Home? – Fallsgardencafe