How to Change Facebook Page Name: The Ultimate Guide

A Facebook page can give your business the exposure it needs. It also offers your followers an easy way to find your opening hours, contact information, products, and more. But what if you need some rebranding? Knowing how to change Facebook page name helps you rebrand successfully.

If you recently changed the name of your business, you might want to make sure that your Facebook page reflects that change.

But how exactly do you do that? Are there any guidelines you need to take note of when changing your Facebook page’s name?

In this article, we are going to talk about how to change Facebook page name. 

How to Change Facebook Page Name: Important Guidelines

If you plan to change your Facebook page name, there are a few guidelines you need to take note of. 

For instance, your Facebook page’s name can’t be generic like “Paris” or “New York”. You also can’t use variations of the word Facebook. 

Changing your Facebook page’s name is a big deal for your business, so it must be done right. Remember, you might not be able to change the name again or at least not change it for a certain period of time. 

So, carefully think about how a Facebook page name change affects your business. If it affects your business negatively, you might want to reconsider things. 

What Page Names Are Allowed on Facebook?

Your page name must accurately reflect your brand and the content you post on it. Take note that only authorized representatives can manage a Facebook page for a business, place, public figure, or organization. 

Facebook page names can’t include the following:

• Words or phrases that are abusive or violate someone’s rights.
• The term “official” if the Facebook page does not serve as the official page of a business, place, public figure, or organization. 
• Unnecessary capitalization (e.g. ThE bEsT rEsTauRant). Facebook page names should involve grammatically correct capitalization. They may not use all capital letters, except for acronyms.
• Symbols (e.g. ® )
• Improper punctuation
• Descriptions (e.g. The Best Restaurant: We Serve the Best Food in Town)
• Slogans (e.g. The Biggest Cafe: Serving Delicious Coffee and Bagel Since 2001). People who manage Facebook pages can add this information to the page’s About section.
• Generic words (e.g. Cupcakes)
• Generic locations (e.g. Los Angeles). However, you can make a Facebook page for an organization that speaks for a geographic location (e.g. Mayor’s Office of New York City or Office of the Governor of California).

Moreover, you must take note that a Facebook page name has a limit of 75 characters. The number of characters should be plenty.

Remember, your Facebook page name must be short and memorable. The description of your page can be placed in the About section. 

Tips for Choosing an Amazing Facebook Page Name

Choosing your new Facebook page name is a crucial step to success. 

Whether you are creating a page for business or a hobby, here are some tips that will help you come up with an amazing Facebook page name:

1. Keep your Facebook page name simple.

Contrary to popular belief, you cannot be as creative as you want when choosing a Facebook page name. 

You must stick to the name of your business, blog, or interest. While you can add a few modifiers, keeping your Facebook page name as simple as possible allows people to easily recognize and remember your page.

It also helps to think about what people usually search for. If you are starting a page, matching its name to popular search terms can help people find it. 

On the other hand, if you are changing your Facebook page’s name to reflect your rebranding, you don’t have to stress too much about including popular search terms. 

In addition, a simple Facebook page name ensures long-lasting significance. Being too trendy for the sake of getting likes for a certain period of time might backfire after the trend dies.

Keep in mind that Facebook is not showing any signs of slowing down, so use a name that consumers will remember for years. 

2. Choose a specific Facebook page name.

Another tip you have to take note of is choosing a specific Facebook page name.

Do not use a totally generic name like “Japanese Cheesecake” or “Leche Flan”.

A word of caution: Facebook has been disabling updates for pages having generic names because the social media platform wants pages with authentic brand, interest, fan page, and business names. 

3. Keep your Facebook page name short.

While your Facebook page name has to reflect the business or interest it represents, it does not have to contain a lot of words.

Prevent stuffing your page name with keywords. This will help your page look authentic, not spammy. 

Facebook users less likely share content from pages like that, so be careful.

In addition, the shorter your Facebook page name is, the better it will look in a Facebook ad. Creating ads is an amazing social media strategy and is crucial to building your audience. 

4. Be sure of wanting to change your Facebook page name. 

Before submitting your request to change your Facebook page name, you must be fully certain of two things.

First, you must be sure that it is the name you want for your Facebook page. At one point,  Facebook allowed people to change the names of their pages once. While Facebook can change the rules, it’s better to be safe than sorry later on. 

You also have to make sure that your Facebook page is totally compliant with Facebook’s Terms of Service. Your page could be shut down by Facebook if the company feels like you violated its terms. 

How to Change Facebook Page Name

How to Change Facebook Page Name: Why Can’t I Change My Facebook Page Name?

Not every Facebook page can change its name anytime. Facebook pages do not operate on an as-per-wish basis. 

Here are some reasons why cannot change the name of your Facebook page:

• You don’t have the necessary page role that allows you to change the Facebook page’s name.
• Another person recently changed the Facebook page’s name.
• Your page might have limits. For instance, you can’t change the name of a regional Facebook page if it falls under a global page.

How to Change Facebook Page Name: How Often Can You Change a Facebook Page Name?

While Facebook hasn’t published a specific answer to this common question, the social media platform once said, “Page name changes are only allowed once every seven days.”

Your new page name may take three to seven days to review, so make sure you start the process early. This helps ensure that your new name announcement or rebranding launch happens on time.

If your request to change the name of your Facebook page is approved, you won’t be able to change the name again or unpublish the page for another seven days. During this time, Facebook will notify your page followers that your page’s name has been changed.

Frequently changing your Facebook page name can confuse your followers and customers. Doing so might also make Facebook think that your page is spammy.

How to Change Facebook Page Name: Why Does My Facebook Page Have Limitations?

Facebook regularly reviews the activities of pages on the platform. As a result, Facebook imposes limitations on some pages:

Here are some reasons why your Facebook page has limitations:

• Not all people with admin roles on your Facebook page have real profiles.
• Your Facebook page has administrators who do not follow Facebook policies.
• The Facebook page has a misleading name or contains any misleading term.
• Your Facebook page contains content that may mislead followers or other Facebook users.
• The Facebook page contains discriminating content that goes against Facebook’s hate speech policies.

What to Do If You Can’t Change Your Facebook Page Name 

In some cases, people cannot change the names of their Facebook pages.

Here’s what you can do if you can’t change your Facebook page name:

1. Wait it out.

If you recently requested a Facebook name change, wait for at least seven days before trying again.

2. Contact your Facebook ad representative.

If your Facebook page runs ads, contact your account representative about your need to change your Facebook page name― a Facebook ad representative should be able to make that happen.

3. Change your FB Page category.

Changing your page’s category might help. However, you must take note that if you have a verified Facebook page, you may lose your verification after changing your category.

How to Introduce Your New Facebook Page Name

Now that you’ve changed your Facebook page name, it’s time to tell your followers about it. Here’s how you can introduce your new Facebook page name to the world:

1. Announce your Facebook page name through your page and Facebook stories.

First of all, you must post about your Facebook page name change on your page. While Facebook notifies your followers that your page name has been changed, it’s crucial to announce it yourself.

Doing so assures your followers that they are in the right hands.

You can also do this via Facebook stories. Facebook users tend to see more announcements made through Facebook stories than ones made through pages. 

2. Explain why you decided to change your Facebook name.

Next, you should explain why you decided to change your Facebook page name. Whether it’s for rebranding or having a more memorable name, you owe an explanation to your followers.

This also helps clear the air. Some users might think that you sold the page or did something immoral with it. Thus, explaining the change helps avoid confusion. 

3. Update other necessary details.

One of the biggest mistakes of people who change their Facebook page names is putting few details. 

Here are the things you must update after changing your Facebook page name:

• Contact information

You must offer many ways for your prospects to reach you. Update your contact number and email to let people know how to contact you. 

• Links to other profiles 

You should also update your links. Facebook allows you to put your website and other social profiles on your page, so why not take advantage of this feature?

• Social media policy

Establish some rules for posting or commenting on your Facebook page. Let your followers know about these rules to avoid profanity, discrimination, or anything against your terms.

4. Add a captivating statement or story to your About section.

If there’s one thing Facebook users love, it’s captivating stories. So, make sure to tell your brand’s story.  

Say how you got started, why your brand is different, and what products or services you offer. 

This may be the first time a Facebook user is seeing your business online so tell them exactly what they need to know about your brand. 

In addition, be specific about what you sell or what you do. We often see excellent descriptions on Facebook pages, but still have no idea what the company offers. 

Lastly, you can add clickable links to your About Page, so take advantage of it. 

Conclusion

Having an engaging and relevant Facebook page is a way to make your baking business stand out. So, make sure to slay your audience using captivating stories and descriptions. 

About HICAPS

Over the years, HICAPS has helped bakers and businesses make delicious products by offering ingredients like ChiffonAide Cake Oil, Magic Whizk Whipping Cream, Red Velvet Flavor Emulco, and Instabake Brownie Mix. 

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