[Audible Article] MER-NEL’S Cake House Determination was the key to the success of Merle and Nelson Balicao when they started their business Mernels Cake House in January 1996 at The Grove Ave. Los Baños, Laguna. At first, the small business idea was never really a plan. It's because baking is not a hobby for Merle Balicao. However, with sheer hard…
[Audible Article] Max’s Restaurant Max’s Restaurant started as a single-branch restaurant in 1945. This was after Maximo Gimenez, a Stanford-educated teacher, befriended the American GIs stationed in Quezon City. They who would regularly visit his home for a drink or two. As Maximo, or Max, as the GIs fondly called him, invited his new friends. His niece, Ruby Trota, would…
[Audible Article] Rowena’s Pasalubong / T. Mendoza Bakeshop In 2000, Rowena Mendoza started Rowena’s Pasalubong. She was satisfying her customers with different types of delicacies (buko pie, boat tart, round tart, meringue, etc.) then. Rowena’s products are 70% manufactured by her son Theodore Mendoza. He is the owner of T.Mendoza Bakeshop. The bakery has been producing Filipino delicacies since 2004.…
[Audible Article] Jelexie Bakeshop Jelexie Bakeshop was established in Tarlac City in 1984. Initially, it was a home-based bakeshop founded by Mr. Armando Tan. At that time, he just migrated from China to the Philippines. The company’s first branch was at M.H. Del Pilar Street. It distributed bread in different canteens and supermarkets then. It is also a big hit…
