Enchanted Kingdom: A Sweet Celebration in the Heart of Santa Rosa Laguna

Enchanted Kingdom first opened its gates to the public on October 19, 1995. Since then, its rides and attractions magnets people of all ages to keep going back and experience the magic all over again. As the first and only world class theme park in the Philippines marks their 25th Anniversary, a simple but meaningful celebration has been held at…

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Dimas Alang 1919: The Oldest Bakery in the Philippines

[Audible Article] DIMAS-ALANG 1919 When officers of Hicaps Marketing Corporation approached us regarding THE HICAPS NOTEBOOK, our immediate reaction was: “Wow, talagang taga Hicaps kayo? ang gagaling ninyo ah! “. This also carried the thanks Panaderia Dimas Alang 1919 wanted to convey, given our many years of successful alliance with Hicaps in breadmaking. We have always found Hicaps products of…

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biggs diner
BIGGS Diner

Biggs Diner: From a Small Takeout Counter to Many Big Branches

[Audible Article] BIGGS Diner Biggs Diner has been around for 34 years. It all started in 1983 when three enterprising ladies, Nene Bichara, Nienie Buenaflor, and Maricar Manjon gave the food business a shot. At that time, they thought a take-out counter specializing in hamburgers and fries was perfect for then developing Naga. From Mang Donald’s to Nalds to Carl’s…

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Graceland / Baker’s Plaza / Red Platter: A Story of Triumph

[Audible Article] Graceland / Baker’s Plaza A humble beginning that turned into a powerhouse food business in Naga and Bicol’s major towns and cities. Felipe and Felicidad Dy started the legacy of Graceland. Their willingness to try anything to help them meet the objectives of their growing family was astounding. Both didn’t finish schooling back in the days but that…

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MerNels Cake House: A Peek Behind Its Success

[Audible Article] MER-NEL’S Cake House Determination was the key to the success of Merle and Nelson Balicao when they started their business Mernels Cake House in January 1996 at The Grove Ave. Los Baños, Laguna. At first, the small business idea was never really a plan. It's because baking is not a hobby for Merle Balicao. However, with sheer hard…

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Max’s Restaurant: A Product of Passion and Compassion

[Audible Article] Max’s Restaurant Max’s Restaurant started as a single-branch restaurant in 1945. This was after Maximo Gimenez, a Stanford-educated teacher, befriended the American GIs stationed in Quezon City. They who would regularly visit his home for a drink or two. As Maximo, or Max, as the GIs fondly called him, invited his new friends. His niece, Ruby Trota, would…

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Rowena’s Pasalubong / T. Mendoza Bakeshop

[Audible Article] Rowena’s Pasalubong / T. Mendoza Bakeshop In 2000, Rowena Mendoza started Rowena’s Pasalubong. She was satisfying her customers with different types of delicacies (buko pie, boat tart, round tart, meringue, etc.) then. Rowena’s products are 70% manufactured by her son Theodore Mendoza. He is the owner of T.Mendoza Bakeshop. The bakery has been producing Filipino delicacies since 2004.…

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Jelexie Bakeshop and Its Commitment to Filipinos

[Audible Article] Jelexie Bakeshop Jelexie Bakeshop was established in Tarlac City in 1984. Initially, it was a home-based bakeshop founded by Mr. Armando Tan. At that time, he just migrated from China to the Philippines.  The company’s first branch was at M.H. Del Pilar Street. It distributed bread in different canteens and supermarkets then. It is also a big hit…

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