Success doesn’t happen overnight, but rather it takes a period of perseverance, hard work, dedication and dreaming.

As a mother and a wife Rowena Mendoza eagerly seeks an income-generating activity to support her family. Started as a supplier of meat, vegetable, and pasalubong products to building a small kiosk of pasalubong, which later turned into a well-known store not only in Tagaytay City but also in various parts of the region.

Year 2000 when Rowena Mendoza started Rowena’s Pasalubong satisfying her customers with different types of delicacies (buko pie, boat tart, round tart, meringue, etc.). Rowena’s products are 70% manufactured by her son Theodore Mendoza who is also the owner of T.Mendoza Bakeshop producing Filipino delicacies since 2004 which turned into a bigger commissary when demands escalated in year 2008.


Quality and Taste comes first, Rowena’s Pasalubong/T.Mendoza Bakeshop consider this as their guide to satisfy their customers.

This type of mindset helps them become what they are today and what they will continue doing in the future years. Gradually, their business grew and that was when they realized they need a more reliable supplier.

Rowena’s Pasalubong/T.Mendoza Bakeshop values their suppliers the way they value their customers. Together with HICAPS, in more than a decade, they have developed plenteous of products that made the demand of delicacies even higher. “I guess it is really like a mutual understanding that Hicaps has some of the ingredients we need and that we can’t live without.” According to the owner.


Certainly, there is a rough road in business but how will we walk through it determines our destiny. Rowena’s Pasalubong/T.Mendoza Bakeshop believe that intelligence is not the only determinant of success – it requires, God, perseverance and a larger vision. “Let me inspire the readers by leaving this message, one of the most important factors for success is to understand clearly your reasons for doing what you are doing. “– Rowena’s Pasalubong/T.Mendoza Bakeshop